Posts in video strategy
Live and die by these 3 principles for good branded content

If you live by these three principles for your brand then good branded content will follow. And your audience will grow in both numbers and loyalty. If you don’t live by these principles then your brand may very well die someday. Because, ultimately, there’s nothing for people to hold on to, to connect to, to help them understand why your brand is any different than your competition.

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4 tips on how to improve your IGTV game

Instagram’s IGTV is on the rise. Brands are jumping on this platform more and more these days. And they’re building up their channels with engaging, original content.

There are a lot of diverse video channels out there already. You’ll see your favorite fashion and outdoor brands to independent media content you respect to e-celebrities you’ve followed for years and more. And they’re all creating unique, core-brand content for their community.

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Mobile video: Why it’s important to keep your social audience engaged

We live in a highly visual society. We’re visual learners. Visual addicts. Visual consumers.

We carry around videos in our pockets at the ready to show friends and family. Why? Because we like to define our tastes by what we connect with and what we connect with is seeing stories about humans being humans, from inspirational stories to hilarious viral videos. We share so we can relate to each other. And mobile is the quickest, most effective way to do so.

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