Posts tagged video content marketing
Live and die by these 3 principles for good branded content

If you live by these three principles for your brand then good branded content will follow. And your audience will grow in both numbers and loyalty. If you don’t live by these principles then your brand may very well die someday. Because, ultimately, there’s nothing for people to hold on to, to connect to, to help them understand why your brand is any different than your competition.

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Mobile video: Why it’s important to keep your social audience engaged

We live in a highly visual society. We’re visual learners. Visual addicts. Visual consumers.

We carry around videos in our pockets at the ready to show friends and family. Why? Because we like to define our tastes by what we connect with and what we connect with is seeing stories about humans being humans, from inspirational stories to hilarious viral videos. We share so we can relate to each other. And mobile is the quickest, most effective way to do so.

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