Posts tagged video strategy
4 tips on how to improve your IGTV game

Instagram’s IGTV is on the rise. Brands are jumping on this platform more and more these days. And they’re building up their channels with engaging, original content.

There are a lot of diverse video channels out there already. You’ll see your favorite fashion and outdoor brands to independent media content you respect to e-celebrities you’ve followed for years and more. And they’re all creating unique, core-brand content for their community.

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Mobile video: Why it’s important to keep your social audience engaged

We live in a highly visual society. We’re visual learners. Visual addicts. Visual consumers.

We carry around videos in our pockets at the ready to show friends and family. Why? Because we like to define our tastes by what we connect with and what we connect with is seeing stories about humans being humans, from inspirational stories to hilarious viral videos. We share so we can relate to each other. And mobile is the quickest, most effective way to do so.

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